By Gabriel Olawale
In support of the target of the World Heart Federation to reduce premature cardiovascular disease deaths by 25 percent come 2025, Dufil Prima Foods Plc, manufacturers of Power Oil, has embarked on a long term healthy heart mission to sensitize the public about ways to keep their heart functioning and how to maintain a low calories body system.
The mission, tagged Pay with Calories 3.0, targets over 20,000 consumers through participation in a workout session to burn calories, after which they are rewarded with amazing prizes in addition to free medical check-ups.
Speaking at 3rd edition of the event held in Lagos and Ibadan to commemorate World Heart Day, Brand Manager, Power Oil, Disha Argawal, said the programme was borne out of the necessity to encourage Nigerians to further become mindful of their heart health by making efforts to reduce or eliminate unhealthy cholesterol from the body system, as well as engaging in appropriate activities to lower the risk of blood pressure and heart-related ailments.
On her part, the PRO, Power Oil, Omotayo Azeez, said: “We saw it fit to come up with various supporting initiatives to inspire consumers to take good care of their health.” Power oil also sponsors a weekly programme where health specialists are invited to advice consumers on health related matters.