By Princewill Ekwujru
In line with its vision to provide consumers with varieties of options to choose from, Sosaco Nigeria Limited’s newly launched Jago Gold Full Cream powdered milk has increased competition in the premium segment of the milk powder market.
Jago Gold comes with key vital nutrients, vitamins & minerals that ensure strong and healthy growth, says the company.
A look at the milk market shows that Jago Gold is available in all popular pack sizes like its competitors in the market. Made from fresh Cow’s milk with the goodness of full cream, like others, the new Jago Gold Full Cream milk powder redefines both quality and taste.
The company also unveiled new brand identity for its flagship brand JagoD’lite, a top player in the milk segment in Nigeria. It is now showcased in a new, exciting and more appealing new pack design that is part of the company’s effort to reposition the Jago brand in the minds of consumers to retain loyalty to the brand.
Speaking at the launch, Chairman of Sosaco Nigeria Limited, Mr. Francis Ogboro, explained that the new Jago Gold Full Cream powdered milk offering is an answer to the clarion call by Jago loyal customers, and it’s a product of intense research and deep consumer understanding. “With the introduction of new Jago Gold, Jago Milk now has an offering for all segments of the packaged milk powder industry and affords our beloved consumers an opportunity to experience full cream instant whole milk powder like never before,” he said.
Also speaking at the launch event was the Managing Director of Sosaco Nigeria Limited, Mr. Shailesh Kumar, who asserted that Jago as a brand will continue to address the needs of its consumers who come from all segments.
He further added that one of the main aims of the brand is to continually find innovative ways of delivering the best to its consumers.
Kumar said, “All our products are focused on all round nourishment and exceptional taste which is why they are fully fortified with Vitamin A, D3, containing essential Vitamins and Minerals to boost healthy growth.
“This is just another milestone towards our commitment to deliver a wide range of quality products to the consumers.”
He further revealed that many more quality products would be launched under the Jago umbrella in the nearest future.
Mr. Shailesh Kumar said that Jago milk products give its consumers a healthy start to the day, thus helping them to bring out their best in line with the new Jago brand tagline – ‘For the Winner in You’.
The thematic campaign for the new Jago Milk television commercial, TVC tagged “Get Set Jago” was also premiered. The campaign aims to depict the brands’ vision to continually aid the consumers to put out their best and strengthen the winning mentality inherent in each one of us.