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Embrace exclusive breastfeeding, Fidson tells mothers

By Chioma Obinna

Fidson Healthcare Plc says breastfeeding is the best source of nourishment for infants and young children, as well as the cornerstone for a child’s healthy growth and the country’s development. The organisation has urged Nigerian mothers to embrace exclusive breastfeeding to avoid child killer diseases and infections.

The advice came on the heels of the company’s concern for the health and well-being of the Nigerian mother and child, in commemoration of the 2016 world breastfeeding week.

Marketing Manager, Fidson, Mr Friday Enaholo said breast milk is an essential source of energy and nutrients for children aged 6 to 23 months as it can provide more than half of a child’s energy needs between the ages of 6 and 12 months, and one third of energy needs between 12 and 24 months. Enaholo stressed that breast milk is also a critical source of nourishment during illness, and reduces child mortality.

He also noted that supporting breastfeeding is one of the viable health investments any country’s government can make, especially in preventing child mortality, improving maternal and child health.

“The World Breastfeeding Week is intended to draw attention to and raise awareness of this natural responsibility of a mother.  There is the need to drum support for the working class mother who is nursing a baby; and to call on employers and policy makers to spare a thought for the hard-working, lactating mother when developing labour related policies that have to do with the workplace.  A happy mother is a productive employee”, he said.

He also recommended  natural foods, to increase the quality and quantity of breastmilk, as well as intake of nutritional supplements, like Cestra Pre-natal which contains micronutrients, vitamins and other requirements in the right types, quantity and combinations for optimal growth and wellbeing of mother and child.

Cestra Pre-natal, from the stable of Fidson Healthcare Plc provides needed energy to the mother and adequate micronutrients to the child in the first few years of life. It is purposefully formulated to prepare women for pregnancy and promotes health, growth and development of the baby.



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