By ROTIMI AGBANA
Chief Executive Officer of Nigeria’s foremost entertainment industry equipment deployment company, Mobile Screens and Sound Limited (MSSL), Tunbosun Kola-Daisi, has revealed the company’s plans of building a basic entertainment equipment assembly plant in Nigeria. Kola-Daisi who gave the hint during the company’s 10th Anniversary Media Chat, in Lagos, noted that having been in the business of leasing, installation and maintenance of audio/visual equipment for 10 years, he is aware of the great vacuum that exists in the industry, especially in the areas of quality production and equipment deployment.
“Apart from assembling basic entertainment equipment locally, when established, the plant would offer free training to young school leavers in the areas of equipment assembling and deployment; and music and movie production.” This, he said, would be his company’s way of carrying out its social responsibility; reducing youth unemployment, and harnessing the raw skills that are lying untapped in Nigeria. Describing the Nigerian entertainment industry as, “A gold mine waiting to be tapped,” Kola-Daisi noted, “I see the Nigerian entertainment industry becoming as globally competitive as the United States and our content will be fully global if properly harnessed,” he stressed.
He further spoke on the myriad of untapped talents in the country. “With the quantum of untapped raw talents and potentials that abound in this country, Nigeria’s entertainment industry will overtake oil and gas industry, and agriculture in contributing to the nation’s GDP; and become the dominant employer of labour, create perceptive entrepreneurs, cultural ambassadors, and global brands,” he stated.