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Disastrous Season: Adidas to end partnership with Chelsea

Chelsea’s kit sponsorship deal with adidas will come to a head by the end of next season after the pair have decided to terminate their current deal early.

The Blues announced the decision on Wednesday afternoon to cut all ties with the German sportswear giant – ending a partnership that started in 2006.

Chelsea’s 2016-17 kit deal with adidas to be the last after mutually agreeing to end partnership six years early

“Chelsea Football Club can confirm we have mutually agreed with adidas to end our longstanding partnership at the end of the 2016/17 season.

Having begun our relationship in 2006, we would like to thank adidas for their fantastic support and cooperation over the past 10 years. In that time the club has lifted the UEFA Champions League, UEFA Europa League, two Premier League titles, four FA Cups and two League Cups, and we look forward to a successful final year of partnership,” reads a statement on the club website.

According to Sportsmail, the west London outfit have lined up Nike as their new kit partner and will buyout adidas’ current contract worth up to £30milion-per-annum – six years early.

 

 

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