By Jonah Nwokpoku
Nigeria’s online job platform, Careers24 has launched Company Review, a feedback mechanism that provides unfettered access to employees to rate their employers, thereby driving employer/employee relations.
Company Review, which is a feature on the careers24 website, provides an opportunity for employees to give completely anonymous feedback to their former or current employers. The platform also provides potential employees or candidates with reliable information and gives them valuable insights while researching potential employers.
The Company Review feature was created as a suitable platform for people to find and share reliable information about what it is really like to work for companies across Nigeria. The platform is also designed to help businesses attract more relevant talents and ultimately, employees who are engaged and are a great cultural fit.
To review a company, all a potential reviewer has to do is visit the careers24 website, www.careers24.com.ng and click on Companies. One can pick either Company Reviews or Company Directory. Next, you search for the company you would like to review and then click on Add review and follow the step-by-step guide. A reviewer can review former employers or current employers.
The platform already boasts about 5,000 registered companies which are available for review. This number is expected to increase daily as the platform also allows reviewers to add new companies for review.
Speaking on the motivation for the new platform, Head of Marketing, Careers24, Niyi Temitope, said: “As a business, our goal is to provide a place where candidates or potential employees can get detailed information at the right time to help them make career-related decisions. We also wanted to give companies an objective insight into what their employees think about working for them. This is what inspired the creation of the Company Review feature. The Company Review feature falls within our employer branding strategy for organizations.”
He added: “Our idea of the Company Review was to help improve employer/employee relations. We want to ensure that the reviews by employees are balanced and respectful which means employers can take the advice and improve on the office environment. For example, if 80 per cent of the staff of a particular company complain about inadequate training on the careesr24 Company Review page, the affected company can take that feedback and provide adequate training for their staff. This will keep the employees motivated, increase productivity as well as improve staff retention.”2