By Juliet Ebirim
The Season 2 of Airtel Trace Music Star, the biggest pan-African talent search competition, has commenced in Nigeria, with renowned American vocalist and songwriter, Keri Hilson, to serve as judge/mentor in the music talent show.
Speaking at the event, Chief Commercial Officer, Airtel Nigeria, Ahmad Mokhles, noted that Airtel is pleased to partner with TRACE to bring excitement, joy and laughter to millions of Nigerians through the TRACE platform and also empower talented Nigerians and African youth with a credible ladder to stardom.
“Indeed, Airtel is passionate about creating platforms that delight, excite, entertain, engage and empower talented youth as well as telecoms consumers across the country. TRACE demonstrates our commitment to our vision of connecting talented Nigerian youths to their dreams. The sponsorship is yet another eloquent testimony of Airtel’s commitment to empowering young, talented Nigerians.
As Nigeria’s smartphone network of choice, we are always excited to enter partnerships that connect the Nigerian youth to their dreams and we are very excited about the opportunities that TRACE presents, “ he said.