March 6, 2016

Alcatel OneTouch battles market share with IDOL 3 series

Alcatel OneTouch battles market share with IDOL 3 series


By Emeka Aginam

Battle for market share among smart phone makers in the android series is intensifying by the day as a result improved innovation.

While Original Equipment Manufacturers churning our new devices everyday, the consumers are getting confused on what brand to buy. This is because majority of the devices have almost the same features.



But the entry of Alcatel OneTouch which is associated with churning out innovative products has changed the stage with the release of IDOL3 series, an Android phone that could give the standard fare a run for their money. One thing is clear about the device which is now available to customers in retail outlets, online stores and operator outlets in Nigeria. It offers the same unique features like other big names in the market at a very affordable price.

Armed with excellent Android experience, 5.5inch display screen and an ultra slim with other attractive features, Alcatel OneTouch IDOL 3 series, according to market findings is already competing with other brands like Samsung, LG, HTC, among others because of the exciting features the device offers.


There are a lot of features that the Idol 3 has to offer android fans . IT IS packed with an an octa core processor and and 1080p display screen powered by a faster octa-core Snapdragon 615 processor, along with 2GB RAM.

The device comes in 16GB and 32GB storages. It also features a MicroSD card and a 2910 mAh battery.

It is both slim and of a lightweight design, stereo speakers on the forward-facing, a 13-megapixel camera and a great support for LTE .


The device has advanced technology on both the front and rear cameras. A next generation sensor supports 13 megapixels of camera prowess for shots in the dark, indoors or for macro close-ups.

From the user experience point of view, the device is loaded with good camera that can compete with high end phones in the smart phone ecosystem.

Alcatel’s app lets you control focus and exposure manually. Similarly, the front camera is a 5-megapixel unit that works just fine for selfies and video chats.


One of the most fascinating features I observed about the Idol 3 is its display. The display makes Idol 3 great for outdoor use as it has an adequate amount of brightness that is certainly visible when used outside and has deep blacks to go in consort with those vibrant colors.


At this moment, we cannot say that there is one, but then, the part where the Idol 3 does not equal the best inits class is in raw performance.

Although the Qualcomn Snapdragon 615 processor is sufficient for a whopping number of everyday tasks, it may not be able to keep up with phones running on higher-end chips.


The device is a trustworthy and dependable device. It has reliable battery life and enough display for consuming media, reading, browsing and social networking, among others.

One major thing Alcatel OneTouch has done with the device is that it has succeeded in ensuring that average Nigerian is able to use a premium product at a relatively good price.