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Iroko targets 250m African French-speakers with Nollywood app

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CANAL+ GROUP and iROKO are launching a Nollywood app, the iroko+ SVOD service to target over 250 million French-speakers in Africa.

The Android app will be available across all of French Speaking Africa, bringing 1,500 hours of affordable, premium Nollywood & Télénovelas content to millions of Francophone entertainment fans.

A statement by the organisation said: “The app is available now on the GooglePlay store and is free until June 1, 2016, where users will be able to download movies and TV series as part of their subscription package.

“The brand new Nollywood and Télénovelas app will showcase the very best movies & TV series from Nollywood TV, Novelas TV and A+, becoming the world’s largest homegrown content catalogue for French Speaking Africa.

“Titles currently available on iroko+ include Folie, Triangle Amoureux, Qui sera la femme idéale? and much loved Télénovelas such as La Patrona, Le Corps du Désir, and the best content from French Speaking Africa including Dinama Nekh and Chroniques Africaines. All content has been dubbed into French, much of it for the very first time.

“iroko+ has been designed to optimize data consumption and the service will be aimed at building a new mobile-only subscriber base across Francophone Africa.

“With over 250 million French-speakers across 30 countries in Africa, and as mobile Internet penetration continues to spread across the continent, the iroko+ Android app will cater for a significant growth market, with 165 million smartphones estimated to be in circulation before 2020,” she said.

Hope added that while CANAL+ OVERSEAS handles CANAL+ Group’s international pay-TV operations, distributing more than 300 channels worldwide and producing over 30 channels for international markets, iROKO is the world’s largest online distributor of local Nollywood content and Africa’s largest Internet TV operator.



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