Top kits manufacturing outfit, NIKE, is out to take care of women and professional athletes as the body opened a new outlet on Friday in Lekki.
NIKE General Manager, Mike Brown, said during the inauguration of the new outlet at Lekki Mall that the outfit was all out to satisfy the needs of customers.
Brown said it was important to increase the level of women kits from 20 per cent to 50 percent in all parts of the world.
“We have the same objective all over our outlets globally. The prices are the same and the quality are also the same. What you see in New York, South Africa, Cairo and the UK are the same with what we have in Lagos and all over Nigeria. We want to get closer to the people and after our study, we realised we should boost the kits for female outlets all over the world,” Brown said.
The NIKE outfit at the Palms Mall has various segments for customers.
They are tagged “To Run,” ‘’To Live” and “To Train.” The ones for running and training are for athletes to pick for various degrees of their professional needs while the ones tagged “To live” are casual wears.
NIKE Brand Manager, Jumoke Adekunle, also noted that the outlet in Ikeja Mall would soon be upgraded to the standard of the new one in Lekki.
Adekunle stressed that NIKE was not new in Nigeria but only decided recently to get closer to its consumers worldwide.
“We are not bothered about counterfeits but we always appeal to our customers to buy products from designated outlets and not just anywhere,” she said.