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PR expert faults Buhari’s refusal to shake hand with female ministers

By Dayo Adesulu

The Chief Executive Officer, NECCI Limited, a public relations firm, Mrs. Nkechi Ali-Balogun, has frowned at President Muhammadu Buhari’s refusal to shake hands with his female ministers  after their swearing-in.

She said: “It is unethical in  public relations because it portrayed the female ministers as inferior in eyes of the general public.

“If Hillary Clinton  (US presidential hopeful and former Secretary of State) is to visit Nigeria today, will our President refuse to shake hands with her in the name of religion?

“ If you are working for the President, you must be able to advise him in such a way that he will know that your advice  is due to the office you holding which you must do with boldness in such a way that the President will earn the respect of the public.

“An  expert in public relations should have told him that it is unethical even before the congratulatory hand shake which he gave to the male ministers. A public relations person must not be scared to tell him what will boost the President image and acceptability to the public”.

 


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