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Etisalat opens Zaria Experience Centre to Bring Services Closer to Customers

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Etisalat has increased the number of its experience centres across the country with the formal opening of another centre in the historic ancient city of Zaria, in Kaduna State.

The opening of the Etisalat Experience Centre, which was welcomed with excitement among the residents, is aimed at bringing Etisalat products and services closer to the people as well as to afford customers seamless interactive opportunities to resolve any issues they may want the company to attend to.

Speaking at the event, Matthew Willsher, CEO of Etisalat Nigeria, said the new Etisalat Experience Centre located in Tundun Wada, Zaria was in keeping with the company’s commitment to continuously innovate with touchpoints that give customers excellent experience any time they use any of the Etisalat products and services.

Willsher said: “The reason we call this an experience centre and not a shop is because, at Etisalat we believe that our customers deserve positive experience; that our products and services are not just to be sold to them.

We also believe that our customers deserve an excellent experience every time they call or use their phones or their tablets/PCs to do email or to surf the internet. And, I am delighted that we are working together with our business partners to roll out these new franchise experience centres and this one in Zaria is the first-of-its kind in the whole country.”

The Governor of Kaduna State, Mallam Nasir el-Rufai who was represented by the Commissioner for Commerce and Industry, Alhaji Shehu Balarabe, said the opening of the Etisalat Experience Centre in Zaria was auspicious given the strategic nature of the city as a national historic centre. He added that the centre would boost the delivery of quality service in the community and its environs. “I commend Etisalat for targeting Zaria for this launch. This is a very strategic decision because Zaria is home to many educational institutions; both individuals and institutions rely on access to quality telecommunications services”, he said.

Speaking more on the experience centre, Ken Ogujiofor, Vice President, Consumer Sales and Services, Etisalat Nigeria, said it was a response to subscribers’ need for increased access to qualitative customer services. He added that “with this experience centre, Etisalat customers can make purchases, resolve any network issues and source for any form of telecommunication services. They can also experience quality customer service that we provide all over the country.”

The launch of the Zaria franchise experience centre is the beginning of the planned pan-Nigeria initiative designed to increase access to better customer services.

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