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Guinness celebrates black heroes in Enugu

…thrills consumers in style


Guinness has celebrated the unsung heroes doing ordinary things in extra ordinary ways in Enugu State. Dancers, singers, drivers, barmen, mechanics, teachers were all united by their shared black attitude, injected by Guinness black hero.

Following several weeks of nomination and voting for the best stories in cities, Enugu State was selected for celebration of winning heroes held at Toscana Niteclub in Enugu.

It was an evening of fun and positive energy with family, friends and Guinness lovers celebrating the real people, those who believed in their dreams and dared to follow it. The party was all about the real heroes and they were awarded and treated like stars.

The experience was exciting as fans gathered to celebrate their chosen, made-of-black heroes. Nominees from the coal city includes: Yellow man, a policeman, Engr. Kelvin Igwu, a lecturer, MC 4 God, Uche, Ifeanyi and Nneka Anieze whose stories show resilience and the true definition of black.

To make the events memorable and create the Guinness experience, Olamide and Phyno thrilled heroes and guests to a spectacular experience, in celebration of the chosen black heroes. Slow Dog came out of the kitchen to spice up the occasion. The party also featured Sexy Steel, DJ Toxic, among others.

Speaking at the event, Portfolio Marketing Manager, Guinness, Ms. Liz Ashdown, said the made-of-black campaign celebrated individuals who were made, bold and determined to achieve whatever they set their minds to accomplish.

“MADE OF BLACK is more than an ad campaign, it is a movement. It’s about the people making bold choices, those who ask ‘why not… those doing things their way and carving a path for themselves.

This year, Guinness is turning the camera around to focus on the real ‘Made of Black’ heroes from various strata of life across Nigeria. This is our own way of taking the made of black experience to the streets and making Nigerians a part of it”, she said.


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