By Nnenna Joseph
FIDELITY Bank Plc’s on-going promotional campaign, tagged ‘Save 4 Shelter’ promo has produced first set of winners.
A total of 21 customers drawn from the six geographical zones of the country won different cash prizes and consolation prizes of six refrigerators and generators sets at the first draw conducted at the bank’s head office in Lagos.
The draw saw a customer carting away N2 million, two customers won N1 million each; six customers won N500,000 each, to bring the total cash prize to N7 million. Also, six customers won refrigerators, while another six emerged winners of generating sets.
The promo, according to the bank, ties well with its drive to give extra value to its customers and bridge the housing deficit in the country.
Speaking at the event, the Managing Director/CEO, Fidelity Bank Plc, Mr. Nnamdi Okonkwo, said: “The purpose of the promo is not for people to win houses; yes, that is the end, but that is not why we are doing it. We are quite focused on increasing financial inclusion, which means that we want a lot more people to come into formalised banking arrangement, rather than keeping money in funny places.
“We want people to save part of what they earn; that is to encourage savings culture and if in the process of doing that, you end up being a landlord of landlady; I think it is added incentive for people to save.
So, the overriding consideration is to increase savings culture of our people and to also increase financial inclusion, because a lot of our people don’t even have bank account. If this is one way to encourage them to start banking, even if it means starting with savings account, then we would have achieved something important for economic development.”
Mr. Joshua Ogaga, Head, Consumer Protection Council, Lagos Zone, who was present at the event, commended Fidelity Bank for the promo, saying that consumers that are loyal to their companies ought to have this type of benefit because it encourages savings culture.
Meanwhile, 200 winners are expected to emerge throughout the duration of the promo and it is open to all Savings Account customers of the bank.
Three duplexes located in Lekki Lagos, Port-Harcourt and Abuja will be won at the bi-monthly draws, while a total of N35 million rent support will be won at the monthly draws at average of N5.5 million per month.
The first winner in the rent support category will cart away N2 million; second prize winner in the category will win N1 million, while the third prize winner will go home with N500, 000.
To qualify for the bi-monthly draw and be legible to win one of the duplexes, the customer is expected to open a savings account and grow the balance to N50, 000 or top up existing savings account with N50, 000. Qualification for the monthly draws that entitle customers to win any of N2 million, N1 million or N500,000, requires a customer to also open a savings account and grow the balance to N20,000 or top up an existing account with N10,000.