By Jacob Ajom
IT was thrills and frills in Lagos at the weekend, when Guinness Nigeria organised a media launch of its new marketing campaign tagged “Every Minute Made of Black” as Nigeria’s ex-internationals handed a heart-wrenching 3-2 defeat to a team of journalists from the print media.
The exciting encounter was one-sided in the opening half as the ex-internationals inspired by former 3SC play maker, Mutiu Adepoju posted a flawless performance to the delight of hundreds of football fans. First half ended 2-0 in favour of the ex-internationals that made up former Super Falcons goalkeeper, Ann Chiejine, Emeka Ezeugo, Jonathan Akpoborie and Tjudeen Disu.
The second half produced a more determined performance from the journalists even as the ex-internationals added one in the opening minutes, Jonny Edwards of Complete Sports was on song as he recorded a brace that reduced the tally to 3-2.
At the launch of the campaign, Guinness Senior Brand Manager, Kunle Faloye said the Every Minute Made of Black campaign was in fulfilment of the brand’s promise to provide more exciting times to football fans.
Fans are required to enter for the competition by predicting what minute a goal would be scored in any particular match of the English Premier League. The first 2,500 entries automatically get N250 airtime, for just participating. N2million is set aside for 200 correct entries as cash prizes every week.