By Emeka Aginam, in Barcelaona, Spain
While more people across the globe using mobile broadband to view content, the Chief Executive Officer of Ericsson, Hans Vestberg, according to the company’s Consumer Lab Report has predicted that African online video consumption would increase by 55% per year until the end of 2019.
Speaking on Monday during the opening-day of media and analyst briefing at the ongoing 2015 Mobile World Congress holding in Barcelona, Spain, Vestberg told international Technology Reporters more people would use broadband to view stream video content as a result growing demand for video.
This year’s MWC with the Edge of innovation as the overriding theme brings together not only leading lights from the mobile ecosystem but top level executives from a wide range of the industry.
He said that there are already 2.9 billion mobile broadband subscribers in the world with the last billion added in less than two years.
Reflecting on the pace of change in the industry during the briefing, he highlighted on the latest solutions that the company is bringing to market, while making predictions for 2015.
He assured that the company’s solution on showcase would support operator needs across network evolution, IT transformation and opportunities for innovation and revenue growth
Explaining how Ericsson is enabling change-makers in the Networked Society, he said that, “We predict four key changes during 2015: more people will watch streamed, on-demand video than broadcast TV on a weekly basis.
“Video will generate half of the mobile data traffic; LTE subscriber growth will exceed 80 percent; and world mobile broadband coverage will be above 70 percent. This all are massive forces of change and open up new opportunities both in the ICT industry and in other industries.
“There is a new logic being applied across industries. We can see a definite shift from physical products to digital services. New business models are emerging, along with new ways of solving old problems that create new efficiencies.
“True customer intimacy can be created using digital tools. All in all, you can see that ICT drives transformation that is really changing the game.”
Meanwhile, at the ongoing MWC, Ericsson is showcasing its full range of capabilities supporting a broad variety of customer needs.
The company is also showing world-leading technology, service capabilities, and innovations. The Networked Society is transforming entire industry.
It would be recalled that the Ericsson Consumer Lab has identified some of the most important consumer trends for 2015 and beyond.
Rapidly evolving urban consumer attitudes, according to the Lab study are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.
Trends include using wearables for non-verbal communication, robots and the convenience of using things without the hassle of owning them.
The insights in the report come from Ericsson Consumer Lab’s global research program, with a special focus this year on smartphone owners aged 15 to 69 in Johannesburg, London, Mexico City, New York, Moscow, San Francisco, Sâo Paulo, Shanghai, Sydney and Tokyo – statistically representing the views of 85 million frequent internet users.