First City Monument Bank (FCMB) Limited, has partnered with House of Tara International to launch an economic empowerment initiative for women known as the Beauty Business On the Go (BBOG).
The initiative is aimed at empowering women to become entrepreneurs so as to enable them realise their aspirations through the solid platform provided by the project. This is in line with one of the Corporate Social Responsibility (CSR) focal areas of the Bank and its value as a helpful financial institution. House of Tara International is a well-known Nigerian-based beauty brand and make-up school.
In a statement, FCMB and House of Tara explained that the BBOG initiative involves the recruitment and empowering of 5,000 women to become beauty representatives. As beauty representatives, they will be selling multiple beauty brands as a part time or full time business thereby creating job opportunities for themselves. The representatives will be offered trainings, finance, marketing support and other skills necessary to grow their business.
The statement added that the project will be executed nationwide and entrepreneurship trainings will be held in select cities across the country. These are Lagos, Port Harcourt, Benin, Enugu, Kano, Kaduna, Ibadan, Ilorin and Abuja. The project is targeted at professionals in the beauty industry, existing beauty representatives, make-up artists, housewives, unemployed graduates, students and others interested in building a career in the growing beauty industry. In the course of the project, there will be regular conferences and special award nights where the best beauty representatives will be rewarded.