By Ayo Onikoyi,
Nigeria’s leading pop stars, Banky W and D’banj, were unveiled as the brand ambassadors for ultra-premium vodka, Ciroc, at an event held February 6, 2015, at Intercontinental Hotels in Victoria Island, Lagos. The duo were unveiled amidst pomp and pageantry to the media. Similar to its international alignment, where Ciroc partners with influential and successful talents around the world, the brand will be supporting Banky W and D’banj in their career efforts.
“ We are proud to be partnering with Banky W and D’banj, because together, these personalities embody the Ciroc experience and lifestyle. These two artistes are a force to reckon with on the international scene, and we are excited for them to join the Ciroc family,” says Joe Nazzal, Head of Reserve, Ciroc.
Commenting on what it feels like to be endorsed by Ciroc, D’banj says: “It’s a great feeling. I started off the celebration of my tenth year anniversary and now I have been announced a Ciroc ambassador. Someone asked me outside, “How do you feel receiving this award ?” I think that guy said it the right way because it feels like a reward and also feels like an award. I am honoured because Ciroc is a premium brand and getting this during my tenth year anniversary celebration is like a certification saying “You are on the right track.”
In the same vein, king of R&B, Banky W, also expressed his joy being a Ciroc brand ambassador: “I identify with the brands that identify with the things I Identify with. Ciroc is about celebration, its about those that have worked hard and played hard. I work hard and play hard and identify with brands that do the same. Its not just about the followers or the social media, its about the lifestyle. It’s all about all of these wrapped into one. I started last year, I was feeling a little lonely and they brought in D’banj.”