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African market thrives on music that makes you dance – Emma Nyra

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Emma Chukwugoziam Obi known as Emma Nyra shot into fame in the music industry after the song Your Waist, which she did with her label mate, Iyanya. After that she has gone on to record several successes, which keep her in high demand for shows across the African continent and beyond. She has also collaborated with many popular artistes.

“I agree that nowadays music lacks lyrical content especially commercial music because that’s what sells. The African market as a whole thrives on music that makes you dance but lyrical content is still appreciated” she explained to Potpourri.

Adding, “Music should not be all about beats but at the same time, as a musician it is important to focus on your market and to give the people what they like to hear”

On the issue of difference in affluence between the old and the new; Emma Nyra

wouldn’t take sides, instead she asserted that it was the musician of old that paved the way for the younger ones.

“I believe that the musicians of the past have paved the way for musicians like me to have structure within the industry which allocates funds to be generated indefinitely for us. My idea of good music is music that is evergreen.

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