BY EMEKA AGINAM
As the proliferation of mobile technology continues grow in geometric progression, latest comprehensive update on mobile trends leveraging big data from live networks worldwide by Ericsson Mobility has revealed that Africa has topped 880 million in mobile subscriptions for Q3 2014.
According to the report, whilst 90 percent of the world’s population over six years old is predicted to have a mobile phone by 2020, 26 million new subscriptions were added in Q3 2014 across Africa.
This is even as the report further revealed that Mobile video traffic would increase tenfold.
Predicting that 85 percent of Middle East and Africa mobile subscriptions will be 3G/4G by 2020., the report also revealed that 2020 smartphone subscriptions are expected to top 6.1 billion.
Highlighting details of the new report, Fredrik Jejdling, President & Regional Head of Ericsson sub-Saharan Africa, said that , “The increased availability of low-cost smartphones in sub-Saharan Africa will lead to a rapid increase of smartphone subscriptions in the region. However, GSM/EDGE-only subscriptions will remain the most common subscription type for the next five years due to the high numbers of lower income consumers using2G-enabled handsets.”
The Ericsson Mobility report informed that smartphone growth continued as 65 to 70 percent of all phones sold in the third quarter of 2014 were smartphones, compared with 55 percent in the same quarter for 2013.
But despite the increased rate of sales, which will see the addition of an estimated 800 million new smartphone subscriptions by the end of 2014, the report revealed that there was still room for growth in the sector.
Meanwhile, smartphones currently account for just 37 percent of all mobile phone subscriptions, meaning that many users have yet to make the switch to the more feature-rich, internet-friendly option.
The report also predicted a strong uptake in the coming years as the number rises from 2.7 billion smartphone subscriptions today to the forecasted6.1 billion in 2020.
Video , fastest growing segment of mobile data traffic
While video continues to dominate mobile networks in 4G-dominatednetworks, according to the report, it currently constitutes 45-55 percent of mobile traffic, driven largely by increased usage of video streaming and improvements in the mobile video experience.
Video is increasingly appearing as part of other online applications such as news and adverts, and on social media platforms. At the same time, growth in video streaming is being driven by access to over-the-top (OTT) services and content, such as those provided by YouTube.
However, devices used to watch video are also evolving as many have larger screens, enabling higher picture quality for streamed video, which results in video being consumed on all types of devices and in higher quantities, both at home and on the move.
In terms of future outlook, Ericsson estimates that mobile video traffic will increase tenfold by 2020, ultimately constituting around 55 percent of all mobile data traffic in 2020.
5G: subscriptions on the horizon
5G, according to the report is expected to be commercially deployed in 2020, and the technology is predicted to have a faster uptake than 4G LTE, just as 4G had a faster uptake than 3G.
The difference here, the report indicated is that, in addition to new radio technologies, 5G will also encompass evolved versions of existing radio access (such as 3G and 4G), cloud, and core technologies to cater for the thousands of new ways that mobile technology will be used. 5G growth will be driven to a large extent by new use cases, especially in machine-type communications.