BY EMEKA AGINAM

In line with its commitment to bring latest cutting edge technologies to Ghana, Surfline has raised the bar with the introduction of 1st 4G LTE service to Ghanian ICT market.

With nearly 300 cell sites, both existing and new operators in the country are expected to benefit from Surfline’s service offerings.

Being the largest single LTE deployment in Africa to date with sophisticated experiential stores and 24/7-call centre to their impressive technology partners and plans for nationwide expansion, Surfline is taking the Ghanian ICT market the next level.

Speaking on the new development, the Founder and Executive Chairman of the compnay, John Taylor, who has already invested over a $100 million to launch the network in Accra and Tema said that, “Across the world, people are enjoying super-fast Internet speeds powered by 4G LTE. Surfline is proud to bring this technology into Ghana for the first time and for Ghanaians to experience the difference it brings”.

According to him, “Surfline will open the economy to new jobs and industries in technology, like application development, while also helping other sectors, like banking, retail and energy, do business more efficiently”.

In order to create a world-class network, it would be recalled that Surfline last year selected Alcatel-Lucent to set-up and deploy its industry-leading 4G LTE ultra high-speed mobile broadband product capabilities that included LTE Radio Access Network, Evolved Packet Core and Professional services to install, optimize, maintain and manage the LTE network.

Also speaking, Daniel Jaeger, Vice-President of Alcatel-Lucent in Africa said that, “Alcatel-Lucent is proud to be Surfline’s partner in developing and launching its 4G LTE wireless broadband network in Ghana. This network has been built from scratch and based on best-in-class technology to deliver much higher speed than previous deployed technologies.

“ This is a key success factor for LTE networks everywhere. We congratulate Surfline on its successful LTE launch, and look forward to this network and associated services changing the way customers in Ghana communicate and consume data!”

Surfline’s ultra-modern experiential stores are the brainchild of Surfline’s Chief Commercial Officer, Justice Taylor who envisioned something different for the new telecommunications brand.

While giving personal tours of the shop at the launch Taylor remarked that, “after years of researching technology retail outlets throughout the world, I knew that this wasn’t just something Ghana needed, it was something Ghana deserved”.

He added, “Our in-store technical support lounge, reSTART, is the first of its kind in Ghana and will only enhance the level of service our customers receive”.

For Surfline, their network is about even more than the unbeatable speed. It’s about creating an experience that the customer can trust, believe in and return to again-and-again with confidence.

Before now, Surfline started testing its 4G LTE network in June this year in an attempt to shape customer experience before the commercial launch, but that was just the beginning.

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Comments expressed here do not reflect the opinions of vanguard newspapers or any employee thereof.