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Jeep Wrangler Rubicon continues success story in Nigeria


Jeep, the legendary off-road and sports utility vehicle maker is back again with a new addition to the Jeep Wrangler line up in Nigeria. After observing the wide acceptance of the Wrangler, Weststar Associates Ltd, the authorised general distributor of Chrysler/Jeep/Dodge/Ram in Nigeria, added the Jeep Wrangler Rubicon to the family.


Mirko Plath, Managing Director/CEO of Weststar Associates, said he was convinced that the Rubicon will be a “big hit” among car freaks in the country.

The 2014 Wrangler Rubicon Unlimited is a model of the Iconic, rugged Jeep- a popular American automobile brand division of Chrysler Group LLC, now a subsidiary of the Italian multinational automaker- Fiat SPA.

Easily identifiable by its fender flares, symbolic seven-slot grille and 17-inch polished mineral grey wheels, the Wrangler is stylish, fun and offers maximum comfort even whilst tackling rough terrains.

The Four-door Rubicon Unlimited version, which is designed in premium leather seats, offers notable features like the monotube shock absorbers which have low speed tuneable valve technology that’s firm on the rocks and relaxed at higher speeds.

It also features standard Dana 44 front and rear axles which are equipped with Tru-Lok locking differentials and offer the ultimate in traction. In addition, the Rubicon has elevated height for better ground clearance- suitable for the Nigerian roads, and the front axle sway bar disconnect allows for better articulation off-road.

The Wrangler Rubicon can be appreciated for its weather-resistant surfaces and its courtesy interior lights which illuminate the front footwells.

Like all other Wranglers, the Rubicon is fortified with standard safety and security features. Besides advanced multistage front airbags which help provide occupant protection by matching airbag output to impact severity, there are also side-supplemental airbags with sensor detection.

Hill Descent Control helps monitor throttle, speed and braking when travelling downhill, and the Hill Start Assist keeps your brakes applied for a short time after you’ve removed your foot from the brake to give you time to accelerate without rollback.

Inclusive are on-road four wheel disc Antilock Brake System (ABS), and Brake Assist, high-efficiency round fog lamps comprising of chip-resistant polycarbonate plastic lenses with halogen bulbs that provide a low, wide beam of light, Tire Pressure Monitoring Display System to enable them drive with the utmost confidence, the Sentry key Engine System which makes it virtually impossible for anyone without a valid key to drive your vehicle, and the Electric Stability Control (ESC) with the Trailer sway Control (TSC) help keep you (and whatever you are towing) safely and securely on course and under control.

Also available are: special quiet, watertight three-ply Sunrider Soft Top that’s easy to fold away, the Freedom Top Hardtop which gives you the control to bring in the sun as you see fit, removable full-framed doors and fold-down windshield. Delivering communication and entertainment straight into the vehicle is the Uconnect System. This consists of the CD/DVD and Mp3 player, Voice Command, and Uconnect Phone via Bluetooth.

The Rubicon brags a powerful and efficient 3.6L Pentastar V6 VVT 285-horsepower engine that provides power, satisfying fuel efficiency with up to 600 km on a tank of fuel, and delivers up to 260 pound-feet of torque. The Rock-Trac 4WD system enables more control and torque at the wheels to help you go virtually anywhere you point your vehicle.

Despite boasting under body armour that protects its critical components with 2.5-mm stamped steel skid plates on its fuel tank and transfer case and heavy duty forged-steel dual front and single rear frame-mounted tow hooks for pulling less capable vehicles out of ditches, the Wrangler is still considered a high-end luxury vehicle.

The Jeep Wrangler Rubicon is available at Weststar Associates and its authorised dealerships i.e. M-B Automobile Services and Sunny Motors Ltd. It comes with a 4-year free service and an integration into its Jeep Plus programme. This programme comes with a Jeep Plus card and enables Jeep customers to be recipients of many rewarding benefits.

Equipped with up-to date workshops and skilled technical man-power, Weststar Associates assures its customers that their vehicles are in good and capable hands.


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