By Theodore Opara
LEGENDARY European automaker Renault yesterday announced fresh intention to key into the Federal Government transformation agenda with the aim of overhauling Nigeria to a globally recognized manufacturing hub from an oil dependent economy.
The French automaker gave this hint at the inauguration of the first Renault full-fledged facility (Sales, Service & Spares) with its new Partner “Dana Cars and Services Limited,” following the re-launch of the Renault brand under its global slogan – ‘Drive the Change’ at an international press conference in Lagos.
Renault said this new partnership is committed to a strong representation in Nigeria, a key market that is expected to deliver significant growth and contribution to Renault’s global strategy, while boosting its share of the African market.
Renault’s core market is Europe, where it is renowned for its role in motor sport and formula 1. Ms.Christel Galbrun, Vice President Renault said. She stated that African automotive market continues to promise sustainable prospects for growth in the coming years with Nigeria charting the course in emerging African markets.
She said: “Renault’s vision in Nigeria is to be people-centric and innovative, offering sustainable automobile facility as well as quality and affordable – easy to maintain cars with improved quality of life for every customer, while keying into the Federal Government agenda.
Adding that the partnership with Dana Cars and Services would help Renault achieve these objectives and subsequently raise the profile of the brand in Nigeria. Renault Vice President said “Our plan is to immediately increase our market share through new model introduction, brand development and retail network expansion.”
Among some of Renault alluring models in Nigeria are Latitude executive sedan, Fluence, Duster, Koleos, Sandero-Stepway and Logan.
Joseph Fernandes, Vice President Operations, Dana Cars and Services Limited, the new Renault custodian described the inauguration of Renault – ‘Drive the Change’ as the beginning of a purposeful relationship and a commitment towards providing world-class automotive experience to customers in Nigeria.
He said Dana Cars and Services seeks to replicate Renault’s ambitious accomplishments and even surpass it, using time tested integrated sales and marketing approach to position Renault among leading marquees in Nigerian automobile market.
Mr. Fernandes said Renault is renowned the world-over as an automobile leader in the Formula 1 area with eleven World Championships.
“This is why we partnered with Renault to introduce superior quality cars and vans that are adaptable to the Nigerian weather and road conditions,” Dana Cars and Services Vice President said.
Mr. Fernandes explained that the maxim: ‘Renault – Drive the Change’ is an ingenuous branding that meets the demands of customers in emerging markets like Nigeria and would attract new clientele to Renault styling and all-terrain capability, he reassured.