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Koncept Auto Centre targets more market share with Izuzu

*Opens ultra modern showroom

KONCEPT Autocentre Limited, a subsidiary of the Kewalram Chanrai Group, is poised to capture more market share for the Izuzu vehicles.

The renowned auto marketing company  auto dealership recently invited representatives of the Izuzu manufacturing firm from South Africa and Japan to witness its opening of a new showroom/service centre in Lagos, with the promise to take the brand to a new height in the country.

Obviously excited by the rate at which the firm is positioning the Izuzu brand in Nigeria, the President and Managing Director of General Motors, Africa, Mr. Mario Spangenberg, commeded the Nigerian representative for setting up a world class showroom in a matter of months, describing it as very dignifying for the brand.

He expressed confidence that the auto marketing firm would do well to place the Izuzu brand  among the leading brands in all its chosen segments in Nigeria.

“The Kewalram Group as represented by Koncept Autocentre is representing the Izuzu brand well in Nigeria.

This showroom is dignifying. I’ve no doubt that the company will do well in pushing the brand to the top of the sales chart.”

Spangenberg recalled that he was in Nigeria in February to negotiate the franchise with the Kewalram Chanrai Group on behalf of the GM and was amazed by the speed of development, noting, “In Nigeria, when they say it can be done; it can really be done. Now, it is happening.”

The Executive Vice President and Director, Izuzu Sales Department, Mr. Takanobu Furuta, said the brand held Nigeria as an important market for its products because of its population and the size of its economy.

The Executive Director, Kewalram Chanrai, Mr. Raju Sawlani, said the new facility was a confirmation that the company’s relationship with GM and its Izuzu customers would be enduring.

The Deputy Managing Director, Kewalram Deputy Group of Kewalram Chanrai Group, Mr. Victor Eburajolo, said the firm decided to enter into a partnership with the GM on Izuzu because “we know we can trust them.”

He recalled that Izuzu used to be a major auto brand in the country, occupying a reputable position because of its strength, durability and performance.

Eburajolo also reiterated the Izuzu brand under the Koncept Autocentre would have exclusive showrooms and after-sale service outlets different from the other brand being handled by the company.

He gave a hint about the future plans of the company for the brand in Nigeria, saying, “We are starting with the dealership of Izuzu but we are not just going to stop there; expect new development from us soon.”


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