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Coscharis Motors partners Virgin Atlantic on Ride-and-Drive

A TEST drive of all ranges of the latest Jaguar Land Rover brands was performed by customers and prospects at an event organised by Coscharis Motors in partnership with Virgin Atlantic Airways.

The Ride and Drive event, which took place recently was designed “to offer our customers and prospects a unique driving experience on the untapped capabilities and luxury features of the Jaguar Land Rover brands,” said the General Manager, Jaguar Land Rover Sales, Ufuoma Umukoro.

He said some of the owners of the Jaguar Land Rover variants “are underutilising these vehicles given what they actually offer in terms of on-road and off-road capabilities plus luxuries.” He added, “The lack of expert knowledge in handling these vehicles sometimes results in mechanical and electrical problems.”

Land Rover Experience instructors from South Africa and the United kingdom were on ground for the ride and drive event and ensured that guests experienced the very best offered by these vehicles.

In his reaction to the partnership with Virgin Atlantic, General Manager, Marketing and Corporate Services, Coscharis, Abiona Babarinde, stated that “The event, which is one in a series, targets prospects and customers of premium brands that share similar premium client-base with the Jaguar Land Rover brands. This necessitated the partnership with Virgin Atlantic.”

This particular edition of the Ride and Drive event was specifically geared towards offering Virgin Atlantic’s premium customers, in conjunction with Coscharis customers and prospects, added value in their expert knowledge of handling these luxury vehicles. “It is an attestation to our business philosophy to always deliver value for money,” Babarinde said.

All the latest Jaguar Land Rover models within the Coscharis dealership were exhibited at the event. Babarinde said, “All the guests who made purchases or committed financially during the event enjoyed 20 per cent discount on the Discovery 4, Range Rover Evoque, Freelander 2, Jaguar XF and XJ variants.

Coscharis Motors has the sole franchise for Jaguar Land Rover models in Nigeria and also offers after-sales services and genuine parts for these vehicles.


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