Cutler Communications, an integrated marketing communications firm has, identified education as a veritable tool to combating unemployment in the country.

Speaking at a public discourse on “Job Creation: Pathway to Sustainable Economic Growth,” and the unveiling ceremony of Cutler Communications initiative tagged, PEE (Promoting Entrepreneurial Education),Chief Operating Officer of Cutler Communications, Ms. Laura Oloyede, said the fight against unemployment should not be left in the hands of government but rather Nigerians should look for innovative ways to tackle unemployment collectively.

Oloyede said that the World Bank Economic Report of May, 2013, showed that Nigeria’s unemployment rate steadily increased from 12 per cent of the working age in 2006 population to 24 per cent in 2011, saying, “Currently, about 40 million Nigerians are believed to be unemployed.

Judging by the foregoing figures, the implications of unemployment for any economy of the world is that unemployment hinders people from improving their well-being and rising above poverty, especially because labour is often the only asset through which these unemployed individuals can achieve this. As such, job creation is essential for achieving poverty reduction, social development and sustainable economic growth.”

In addition, she said that the challenge of accessing finance has turned many creative entrepreneurs to job seekers rather than job providers and has also restricted the scope of innovation in the economy.

To address this trend, she added: “We must promote entrepreneurship education early in the system among young Africans and get businesses in the private sector involved in the training process at our various levels of schools.

“It becomes obvious that the way forward is for us to create jobs and our creating jobs in this light imply that our schools begin to produce entrepreneurs. In the face of this challenge therefore, we believe that tackling the unemployment situation in Nigeria is not about whose responsibility it is to create jobs; rather we should look for innovative ways to tackle unemployment.


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