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Konga coming with new market model to spur development


Nigeria’s online retailer,, has said that the marketplace which it plans to unveil in March will drive economic development in Nigeria.

Konga said that the platform will revolutionise the way buyers and sellers interact, with a model that is more convenient for the seller and more attractive to the buyer.

It will create unlimited opportunity for the Nigerian entrepreneur, small business owner or even large business owner; and will serve as the great equaliser/nation builder, boosting employment, trade and powering economic growth and development in Nigeria.

The retailer noted that it has already changed the rules of participating in e-commerce in Nigeria through several novel offerings to customers, major investments in infrastructure and widespread education on the merits and convenience of online retail.    It explained that, “Konga is building a marketplace that will exponentially drive the adoption of e-commerce in the country through unrestricted yet structured participation, as well as novel platform security measures and guarantees that ensure buyers and sellers are protected and rewarded for participating.

“This new offering which will be launching in the coming weeks will cater to the needs of not only big wholesalers/ retailers, but even the road side/ market traders in Surulere, Alaba, Aba, Onitsha, Kaduna, as well as enterprising individuals across the country with amazing products but no hope of expansion or scaling.”

Konga’s Chief Executive Officer, Sim Shagaya, explained that the new platform was inspired by the imperative for continuous innovation and the need to offer socially valuable services.

He said, “About a year ago, we realised that for our services to be really valuable to society, we had to build a platform for anyone, not just Konga, to sell and prosper.

We launched this platform to a limited number of sellers and in that time, we have learned how to build a truly revolutionary Nigerian online marketplace. Today we are pleased to invite all Nigerian businesses – great or small, designer or farmer, producer or trader, sole proprietorship or limited liability,   – to sign up to this new platform – Konga Marketplace.”

He added that the internet is changing retail around the world, and the winners will be those that embrace the internet revolution., he said, will provide the tools, awareness and security for entrepreneurs and businesses across Nigeria who wants to benefit from the immense benefits of expanding their businesses online.


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