BY ONYEGBADUE AMAMDI
Company, Forte Oil Plc, has re-launched its engine oil brands. The Group Chief Executive Officer of Forte Oil, Mr Akin Akinfemiwa,explained that the project was a threeyear journey, saying that in the year 2010, the company decided to create a new appeal as Forte Oil.
He said the company started with rebranding their stations, rebranding their people, processes and philosophies, and now as part of that rebranding process they had thus repackaged their engine oil products.
The CEO stated that they had used an enhanced formulation, but still retaining the same British Petroleum formulation representing excellence, quality and thus is an above average lubricant.
According to him, “At Forte Oil, we are committed to excellence and quality, and we do our things in a transparent way that makes us stand out as a brand. Our core values are being committed, open, responsive, and also respect.
“We are committed to everything that we do as a company. We are open and very transparent in our dealings with all our stakeholders we value honest and open feedbacks both from our employees and even receiving such from our stakeholders.”
We are responsive to the needs of our customers and all our stakeholders and in everything that we do we treat everybody with respect.”
Clarifying further, Akinfemiwasaid: “You need to look at Forte Oil beyond just engine oil; we are a foremost integrated energy solutions provider.
We are not only manufacturers of engine oil, we are also retailers of refined petroleum products; we are involved with power generation.
We are involved with upstream services now if you look at our entire business you will see that we are an energy solutions provider.
“And there is nobody that says that being an energy solutions provider has to be masculine. We must take into account the female gender in everything that we do.
What we found most important and crucial to us lies in our core values and when we looked at those core values beyond the masculinity of the engine oil business which is one aspect of our business Tiwa Savage came tops in the evaluation.”
Speaking as the brand ambassador, music star, Tiwa Savage, said: “it is definitely anhonour and a pleasure for me to be part of this incredible company.
I think the first thing that comes to mind whenever you step into a Forte Oil petrol station, even their offices you can definitely tell that there is a difference in terms of the quality of service you get; the cleanliness of every single gas station.”
Speaking further she said: “If you look at the past few years you’ll see how much they’ve grown in our economy, and yes it is beautiful for them to even consider someone like myself.
I did not really know too much about engine oil but now i can safely fix my car myself i don’t need a mechanic anymore.”
In her comments, the representative of the Director General of the Standards Organisation of Nigeria (SON), Mrs.NwaomaOlujie,also the Head, Customer Feedback and Collaboration, congratulated Forte Oil on the repackaging of their engine oil products.