Title sponsor of the DStv Premier Basketball League, MultiChoice Nigeria is excited that the 2013/2014 Basketball season dunks off today with the jump ball event slated for the Indoor Hall of the National Stadium in Lagos with the pre-season game between Oluyole Warriors and Police Batons.
Among the initiatives announced for the new season are live broadcasts of at least 60 games on SuperSport, new courts, weekly magazine shows that focuses on players, matches and attractions, among many others.
At a press conference which held last Tuesday at the National Stadium, Lagos, Martin Mabutho, General Manager, Marketing and Sales, MultiChoice Nigeria, said that several strategy sessions between MultiChoice, the Nigerian Basketball Federation and other stakeholders of basketball in Nigeria were held with the objectives of enhancing the quality of games in the league, making the game more attractive to fans and ultimately, boosting the national team.
“We are starting to see that basketball is moving in the right direction. We are most excited about the jump ball event slated for 28 February (today) to herald the new season because the match will be played on a brand new court. The 2014 season will give fans a lot to be excited about than in previous seasons,” said Mr. Mabutho.
Tijani Umar, President, Nigerian Basketball Federation, said that the partnership between MultiChoice Nigeria and the federation will avail the league and the national teams great benefits. He also referred to the stakeholders’ engagement that has been taking place, saying that the meetings show that perceptions with regards to basketball in Nigeria are changing.
“We thank DStv for guaranteeing to improve the league, as evidenced by the new floor that they have installed. It is a step in the right direction. We are also looking at other avenues to increase the income of the clubs, partner with insurance companies to insure players, and with FIBA to train statisticians to enhance the profile of the league. SuperSport has guaranteed additional broadcast of live and recorded matches,”Umar said.