Business

February 20, 2014

Chi targets dominance of Nigerian yoghurts market

By Franklin Alli

Chi Limited is working hard to dominate the yoghurts market in Nigeria.

Accordingly, the company is aggressively pushing its brands of yoghurt into the market across the country through an ongoing promotion while offering bumper rewards to consumers.

The promotion is tagged ‘Hollandia Yoghurt Refresh ‘n’ Win. The Managing Director, Chi Limited, Mr. Deepanjan Roy said the promotion was conceived to reward the ever growing population of consumers across Nigeria that has made the yoghurt brand their number one drink.

According to him, the promo started in December last year and will end on the 28 of this month. “It is aimed at promoting and deepening the market penetration of Hollandia Yoghurt across the country while also creating awareness for the brand’s value propositions.

“Till date, the promo has recorded tremendous participation from all parts of Nigeria with thousands of entries being sent in every day. Consumers of Hollandia Yoghurt have started winning instant airtime recharge from major telecommunications service providers and prizes including iPads, iPhones and smart phones in weekly electronic draws,” he said.

He urged consumers to continue buying the product and to get scratch cards at the point of purchase.

He explained that participants in the promotion must keep the original scratch card with them and not throw it away.  “It is required to claim weekly or grand prize. A grand prize of a trip to London or Paris would be announced at the end of the promotion,” he said.

Here are testimonials from some consumers who have won some consolation prizes:

“I have always loved the unique taste of Hollandia Yoghurt. When I saw the ad of the promo on TV, I said maybe this is my time. So I started scratching and texting. When I was invited for the draws, I didn’t believe that I will win but I still came. So, when I was announced as one of the winners of an ipads. I was really shocked,” said Pius Joy from Enugu.