December 10, 2013

Qatar unveils sports institute ahead 2022 World Cup

Qatar unveils sports institute ahead 2022 World Cup

Sheik-up: Sir Alex Ferguson and a member of the Al Thani family during Man U’s visit to Qatar in January last year.

By John Egbokhan
In its determination to host a successful FIFA World Cup in 2022, Qatar has unveiled the Josoor Institute, a centre of excellence designed to give world-class education and training facilities to the people of Qatar, the Middle East and North Africa.

The Centre was unveiled by Hassan Al Thawadi, Secretary General of the Qatar 2022 Supreme Committee, during the second annual Doha Goals Forum.

According to a statement from the Qatar 2022 Supreme Council, the Josoor Institute will train many of the people who will play an integral role in Qatar’s hosting of the 2022 FIFA World Cup, individuals who will then have the knowledge to deliver large-scale sporting and non-sporting events across the region long after 2022.

The Josoor Institute will teach courses on a range of topics from running major events and the business of football to creating a culture of volunteering. Courses at the Josoor Institute will combine classroom-based theory with practical learning in a variety of ways:

Speaking at the event, Qatar’s Minister of Youth and Sport, Salah bin Ghanim Al Ali said that he was sure that the Josoor Institute will play an important role in Qatar’s bid to deliver the best ever World Cup in 2022.

“Increasing educational opportunities is central to Qatar’s achieving the ambitious goals set out in the Qatar National Vision 2030. We in Qatar firmly believe that access to education and enabling the transfer of knowledge are key to the advancement of societies across the Middle East.

“We believe that learning inspires young people and provides a clear means to improve their lives. That is why we aim to make sport a way of life in Qatar.

“I strongly believe that the Josoor Institute will create an exceptional opportunity for our region. It will provide young people with new opportunities to learn in and outside of the classroom and enhance our ability to host major sporting events. “The new knowledge it will create has the power to inspire our young people, providing them with the means to become leaders in their communities and societies.

“Finally, I am certain that the Josoor Institute will play an important role in Qatar, by preparing Qatari youth to assist in our great nation’s hosting of a truly amazing 2022 FIFA World Cup”, added Ali.

We gathered that the Qatar 2022 Supreme Committee is a founding partner of the Josoor Institute and is working alongside some of the world’s leading universities, marketing agencies, media outlets and events and sports management companies to develop and deliver the programmes and courses.

More than 1,000 participants are expected to attend the Josoor Institute in the first full operational year beginning in October 2014. Georgetown University is working with the Institute to provide an academic framework and endorsement for coursework.

Although the Josoor Institute is still in development, the first outreach course took place on Monday 9th December. Over the next two days a further 100 participants from countries including Kuwait, Libya, Tunisia, Jordan, Lebanon, Saudi Arabia, Palestine, Iraq, the United Arab Emirates, Yemen, Iran, Bahrain, Oman and Sudan will take part in two, short courses on the Business of Football and an Introduction to Running Major Events.