By OLASUNKANMI AKONI
The Lagos State Government is targeting various investments worth billions of naira into its economy from the 2013 Lagos Countdown, a world-class celebration to mark the end of the year and the beginning of another. Lagos State Signage and Advertisement Agency, LASAA, the organising agency, said plans had been concluded for the hosting of 2013 event.
The event was conceived by Governor Babatunde Fashola in order to put Lagos on the global map in the league of cities such as New York, Dubai, London, Sydney, and other major destinations that commemorate the cross over into the New Year.
Just like last year, this year’s countdown festival is scheduled to hold at the Bar Beach stretch, Victoria Island and will commence on 7th of December 2013 and culminate on the 1st of January 2014.
Speaking on the event, Managing Director of LASAA, Mr George Noah, stressed that the Lagos countdown is about instituting an enduring crossover tradition, commerce, employment generation, leisure, entertainment and tourism.
The Bar Beach venue of the event during the month of December usually becomes a beehive of major commercial and leisure activities, thronged by thousands of domestic and foreign visitors who are entertained every evening by different artists being sponsored by Nigerian Breweries Plc.
Over top 40 Nigerian artists are expected to perform at the event which include: TuFace Idibia, Davido, Omawunmi, Bracket, J Martins, Morell, Duncan Mighty, Timaya, Wizkid, Banky W, Tiwa Savage, Wande Coal, D’Prince, MI, Ice Prince, Burma Boy and Iyanya.
“This event is arguably the biggest New Year’s Eve celebration in Africa.” Noah boasted.