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What publicists, PR firms should know about YouTube

By Taiwo Kola-Ogunlade

Wikipedia defines a celebrity as a person who has a prominent profile and commands some degree of public fascination and influence in day-to-day media. While many attain celebrity status as a result of their great work, in other cases, people become celebrities due to media attention.

As we the internet continues to play a more prominent role in helping to spread information and shape perception, it is important for current and aspiring celebs, and publicists to understand online strategies that can help to build fame and acceptance.

YouTube empowers people on a global scale to share information, knowledge and experiences in ways that were never before possible. YouTube is a truly 21st-century platform for political engagement, breaking down traditional barriers by connecting voters around the world with government leaders.

Entertainment is one of the biggest spectrums on YouTube since the early days of the site. What started as a platform for friends to share their videos and ideas with other friends is now a platform that gets thousands of people famous all over the world. Youtube allows a person or group to post a video of their performance for all to see. Youtube is free to use to view concerns and any video that is posted on this site. The more views a person has the more popular they become.

Creative people are some of the first set of people to understand the true power of YouTube. From musicians like Justin Bieber, Soulja Boy to Fred, the power of Youtube to help connect large numbers of people to a message, thereby building fame for the speaker has been consistently proven.

Here are 3 crucial reasons why every body within in Nigeria’s entertainment space should have a strong YouTube presence:

Numbers
More than 1 billion people come to YouTube every month. That’s almost half the people on the Internet. In 2011 alone, YouTube had more than 1 trillion views — that’s almost 140 views for every person on earth, with 4 billion of those views delivered per day. This present an opportunity for entertainers who constantly need to share their work with large numbers of people. From Psy, to the Olympics, to the Harlem Shake, YouTube shapes what matters in content and culture today.

Reach
In addition to helping to reach large numbers of people, the YouTube platform will help entertainers connect to more people across different countries. This is particularly useful to countries where a large number of nationals reside or travel abroad. Take for example YouTube reaches more US adults ages 18-34 than any cable network. So if you are aspiring to be popular in the US, you might want to consider YouTube.

On demand
Because traditional TV operations are governed by schedules that determine the what viewers see at every time of the day, YouTube content is always available throughout the day. So even in the case where most people miss the live broadcast, they can always go back to see the video.

And if you are still not convinced, hear this, Billboard’s Hot 100 now incorporates YouTube views in ranking song popularity, meaning that YouTube views propel songs to the top of the chart.


Disclaimer

Comments expressed here do not reflect the opinions of vanguard newspapers or any employee thereof.