MANAGING Director of Filkmou Ltd, Mr Clifford Omage, representative of Autoboss diagnostic equipment, Tongrum/Torin (BigRed) garage equipment, Premium Guard (Vehicle Filters) and Haynes Automotive repair manuals, has explained that the quest to give Nigerians best products at affordable prices led to his introduction of these world-class products into the Nigerian market.
The University of Benin trained Civil engineer told Vanguard Motoring also that his passion for the automobile sector and the need to bring professionalism into the auto business was the other factor that led to his venturing into the business of sales of spare parts product and services
The Filkmou boss said, “on the production end, we have identified a number of companies as mentioned above that produces world-class products that are affordable, durable and easy to maintain”.
For instance, he said a company like Autoboss, which specialises in the production of diagnostic equipment, was carefully chosen because of its outstanding qualities. It is a multi-brand equip-ment and can be updated as time goes on. It comes with a printer that can print the problems in the automobile engine.
“Autoboss is a brand with wider vehicle brand diagnostic coverage. It also has versatile functions across the vehicle system and the parent companies behind it, SPX and Bosch, have pedigree in vehicle diagnostic equipment production.”
In addition to this, he said the product is competitively priced and gives you value for money. “We also offer technical support and warranty to customers,” he explained.
Speaking on the Tongrum/ Torin (BigRed) brand, which specialises in the production of garage equipment, Mr. Omage explained that the brand offers unparallel range of varieties from its plants in China and United States.
Months back, he said that the company added premium Guard to its number of franchises to save Nigerians the problem of fake filters, which could be very damaging to cars. Premium Guard, according to him, produces original equipment parts for American, Japanese, European and Korean automakers and its products have been rated among the best in the world.
Filkmou’s other product – Haynes automotive repair manuals, according to him, would help in educating and impro-ving the professional competence of our technicians as it contains information on repair processes for many auto brands.As the sole representative of these companies, Mr Omage said that they stock products to avoid running out of products and to discourage their customers from patro-nising sub-standard products.
He however pointed out that they educate technicians on modern automobile repairs having realised that there were gaps to be filled.
To this end, he said that they have been involved in training mechanics on modern automotive technology under the Lagos State Vocation Education Board (LASTVEB). On the challenges facing them in running the business, the Managing Director said, “Being new in the market, there is this issue of trust fromthe the customer
“Sometimes the customers don’t believe you when you try to sell the products to them because of their previous experience”.
Also the issue of awareness and funding of the products and the fact that the products are expensive to stock is another challenge to the company but we are trying our best to satisfy our customer despite the challenge” he said.
He however disclosed that their future plan is to set up garages across the country with training facilities for young school leavers. The other plan is to have a one –stop shop for original equipment and parts.
“This is one course but it requires a lot of Capital but would materialize soon” he stated.