By EMMANUEL ELEBEKE & RUTH ODINIYA
Vanguard Media limited, publishers of Vanguard Newspapers, yesterday emerged the winner of the 2013/2014 edition of Web Nigeria Awards in the Newspaper category.
Vanguard beat Punch and Sun Newspapers, which settled for second and third positions respectively.
Presenting the award in Abuja, the Managing Director of Alford Conferences Limited, the organizers of the awards, Mr. Fredrick Apeji, said the choice of Vanguard Media came up, after a research and findings bench- marked against the Alexa measures, which is recognized and widely accepted as the global standard for the measurement of web traffic all over the world.
He said the selection of the winner of the award was based on five criteria: Alexa ranking of the top 500 Nigerian websites, Alexa global ranking of websites, website links that indicate the general popularity of a website, facebook fans and Twitter followers.
Based on this Web Nigeria ranking, Vanguard, Punch and Sun emerged top three Nigerian newspapers in terms of web traffic, as at May 4, 2013 and figures used for the ranking, he said, were obtained and analysed from between April 20-May 4, 2013. On facebook, he said Vanguard polled undisputed number one fanpage, with 611, 253 fans, while Punch trailed with 300,122 fans for the second position.
On Twitter, he explained that Vanguard came tops with198,804 followers , while Punch followed closely behind with 169,816 followers.
According to the Alford MD, Guardian And Thisday newspapers fell behind Vanguard in the overall ratings, despite their prowess in advert patronage for their respective prints editions.
Apeji explained that out of the top 10 newspapers websites in the ranking, eight of them were among the country’s top 100 sites, which, he said, is a clear indication of the general online popularity of the leading Nigerian newspapers.