By Princewill Ekwujuru
THe Association of Advertising Agencies of Nigeria (AAAN), has said that the advertising industry contributes over $2 billion (over N300 billion) to Nigeria’s economy as it rolls out red carpets in celebration of the Association’s 40 years anniversary.
The president of AAAN, Bunmi Oke, said while announcing the association’s achievements in the last 40 years that the industry’s contribution to the economy is more in intangible assets.
According to Oke, members of the association has built and championed great brands, stating with confidence that multinationals still strongly rely on Nigerian agencies most of whom are of international standard for brand building.
“All key brands are in Nigeria and it is the advertising industry that has been growing them. An economy is as vibrant as the products and the products are as dynamic as the advertising industry”, she said
Speaking on advertising reform, she said the association will continue to support the growth of the industry, promising to continue to work with government to deliver government policies to the extent that every Nigerian will understand them.
Promising that the association would continue to operate open door policy to dialogue with all sectoral groups in arriving at mutual understanding of industry issues, Oke regretted that some advertisers have reneged on the payment of pitch fees. She promised that the industry would continue to create awareness on the need for the advertisers to pay pitching fees.
Expatiating on the AAAN milestones, Shola Adegborioye, Executive Director of Creativexone and executive member of AAAN, said the industry has grown to professionalism.