By Princewill Ekwujuru & Esther Onyegbula
Corporations in Nigeria have spent over N23 billion on Corporate Social Responsibility, CSR, drive in the country ranking second behind South Africa.
TruContact Limited, organisers of the SERA Awards disclosed this at the media briefing prelude to the 2013 Awards tagged: “Shaping the future through innovative value creation, making a world of difference.”
Mr. Ken Egbas, Managing Partner of TruContact Limited, who said the award is in its seventh edition was only initiated to encourage business and Government agencies in Nigeria to realize the gains in positively engaging the communities where they do business.
He noted that with just over a billion Naira in 2007, CSR spent by businesses in Nigeria now hovers over the 23billion Naira mark
According to him, the 2013 SERA will continue to identifying and showcasing how business is creating shared value in a manner that benefits the business enterprise as well as its various stakeholders. This year, the stakes has been increased through promoting innovative thinking and strategies that explore the less trodden paths, businesses that are creating and adding value while differentiating their brands because they are bold, deliberate and not afraid to stand apart in a bid to rewrite history; in an endeavour to create shared value.
“Last year, over sixty organizations participated at award and according to Mr Egbas, The SERAs verification team visited over twenty States in Nigeria to ascertain the projects cited by participating organizations.”