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TECNO targets youth market with N3 3G smartphone

By Prince Osuagwu

If you think that the youth segment of the country does not have any hand in the mobile boom that Nigerian market has been known for, you will quickly change perceptions on first contact with Tecno N3 3G dual SIM smart phone.

If the phone fails to do the magic, Vice President of the phone manufacturing company, Mr Arif Chowdury will explain: “The youth in Africa are vibrant and constantly want to stand apart with their own identities. As a mobile phone company, we understand the need to constantly engage them and TECNO as a brand is committed to connecting with the African youth’s motivations and passions.

“The TECNO N3 is designed specifically for the young African consumer and offers a great mobile phone experience, with access key features that young people look for such as social networking, access to thousands of apps and entertainment at a good price point. We are using the Be Yourself campaign to introduce this phone model because we feel it’s the best platform for us to connect with the youth.”

TECNO has partnered with Qualcomm, a world leader in 3G and next generation mobile technologies to provide N3 with a powerful chipset of Qualcomm Snapdragon MSM7225A, which packs everything needed for a best-in-class experience for a smart phone, to give consumers the best 3G smartphone experience.

With Airtel also as one of the partners, the 3G Android Smartphone is bundled with an Airtel SIM and according to Tecno, Nigerian customers who purchase the device will enjoy six months complimentary data from the telecoms operator.


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