By NKIRUKA NNOROM
Digital Communication in Nigeria has enjoyed unprecedented patronage over the last few years, growing by over 50 per cent, the Managing Director, Sheraton Hotel & towers, Mr. Alexander Gassuer has said.
Making the revelation in an event to announce the first annual digital media summit being organized by Sheraton Hotel and Towers, in conjunction with ForumInspire, Gassuer said that Nigeria accounts for almost one hundred million, out of about 900 million subscribers hosted in different social media across the globe.
He informed that hospitality businesses are positioning to take advantage of the growing opportunities in social media, adding that it is absolutely important for them to use digital platforms to communicate with their clients.
He explained that in America and Europe for instance, facebook created 450,000 jobs, with over 800 million subscriber with over eight thousand companies developing and selling digital applications, saying that that such success could be replicated in Nigeria.
“This app economy is a vigorous part of employment and remains a thriving industry for any economy. How can social media be rightly used to focus on job creation, and what can technology companies do to further that goal,” he queried.
With this strategic move, Nigeria will be joining countries like the United States of America, Canada, United Kingdom, and Ireland who have held annual digital media forum summits over the past five years, said Michael Oseji, Managing Partner, FourmInspire, at a media briefing to announce summit in Lagos.
“Our resource persons drawn from the United States, Israel, United Kingdom, Nigeria and South Africa will focus on digital technologies and social media for effective application in areas such as Aviation, Power, Security, Education, Agriculture, Judiciary and Entertainment, which is fast becoming a strategic revenue source to natural resources in Nigeria,” Oseji stated.
He noted that the experts would be exploring the dynamics of these technologies, especially towards proffering solutions in the areas of piracy, digital rights management, content monetisation and distribution, adding, “These are strong areas which have been pleading for advancement and which digitization has found strategic and sustainable solutions to.”
The epoch making event, with the theme, ‘Advancing Digitalization in Nigeria’, will bring together industry experts from around the world to share knowledge on digitization and social media and how it can be explored by developing economies like Nigeria to generate employment.
The summit will be partnering Original Equipment Manufacturers, OEMs, such s Adobe, Alcatel-Lucent, Microsoft, and Datalogics, and will showcase exhibitions by various technology operators through the session.