BY PRISCA SAM-DURU
In a bid to meet the demands of the ever-evolving and competitive entertainment industry, MAP Media Consult, a talent management firm in Lagos, is organizing an event tagged, “Fashion VS Music” a stage and platform for young designers and artistes to showcase fresh talents that the nation is endowed with.
According to the CEO, Map Media Consult, Mr. Temitope Longe, the Maiden Edition which holds later this month, featuring artistes such as Engager, Sledge, Isaac Geralds, Ekeng Bassey, Simi and designers like O’milua, Dadu Bajo, Jewelry house, Hauz of Beca, Laj Clothing and many more, is expected to define the meeting point between fashion and the music industry with the concept of renewing and restructuring the entertainment industry.
Longe disclosed that the talent show, is borne out of the need to appreciate the creativity and uniqueness of young fashion designers and musicians who do not have the opportunity or platform to showcase their talent to the public.
He said it is disappointing that just a few designers and labels are known and thriving in the Nigerian fashion industry which exposes the fact that many raw talents lay untapped especially among the younger generation due to a lack of support for them to display their creative works.
“Fashion VS Music is here to recognize the hard work of fresh talents waiting to be celebrated. We have crafted this platform for young creative minds to explore and show what they have to the world” he declared, emphasizing that, “We are not talking about people who are at their peak but young and vibrant acts who would be taking our generation to the next level”
The show also aims at discovering talented designers who would compete favourably with their international counterparts currently making waves like Deola Sagoe, Calvin Klein, Gianni Versace as well as other fashion giants across the world.
Longe also regretted that as vibrant as the music industry is, many talented artistes have not had a taste of fame or stardom due to lack of funds and support to foster their budding musical career, but expressed optimism that Fashion VS Music would be providing the audience, the stage and relevant exposure needed to facilitate their career.
It is interesting however that top organizations and media outfits such as Nigezie, LG, Brand Edge, House of Oba, Charvet Nigeria Limited, Select Pro Cosmetics and Body Products, Montaigne AH Limited, Jara, Running Visions Limited, Rumon Services Limited, Glaxo Smithkline and many others have indicated interest to support the show.