By EBELE ONUORAH
In a bid to reduce the rate of dentine sensitivity in people, GSK Consumer Nigeria Plc, recently launched a new advanced formula sensodyne with more fluoride, mint and less abrasion.
At the launch recently in Lagos, The Director, Clinical Research, GSK globally, Dr Stephen Mason, said the improved formula would help manage and better dentine sensitivity.
Sensodyne toothpaste which is designed and clinically proven to act gently on the exposed area of the gum, also controls pain and helps calm the nerves and part of the body’s natural defence mechanism against pain.
On the new advanced formula, Mason said “Sensodyne has a new flavour, that we are confident consumers will like and will make them brush their teeth, morning and night. It also contains more fluoride which is important ingredient in toothpaste, because it helps people fight dental caries.
Brand Manager, Sensodyne, Mr. Isaac Okanlawon, who also spoke at the unveiling observed that recent statistics showed that over 30 percent of Nigerians suffer from sensitive teeth and in response to this statistics, GlaxoSmithKline has provided that toothpaste which will give relief to our consumers and control the discomfort associated with hypersensitive teeth.
Okanlawon further stressed the fact that most people with sensitive teeth are not aware that their condition has a solution and therefore do not take any step towards putting an end to it.