By Franklin Alli
The Chief Executive Officer, Nigerian Export Promotion Council (NEPC), Mr. David Adulugba, has lashed out at local exporters in the country for their low participation in international trade fairs coordinated by the Council.
“If you don’t participate in these trade fairs, how would you penetrate new markets? How would you know the trade rules of that country,” he queried.
Adulugba, who was in Lagos to review the impacts of the Council’s activities on non-oil exports in 2011, said despite incentives that have been put in place by the Council to facilitate the participation of selected Nigerian companies to these fairs and exhibitions, only a few companies participated in international trade fairs, solo exhibitions, and trade missions coordinated by the Council.
He disclosed that 50 percent rebate is one of the major incentives and a total of 131 companies were paid rebate from 2009-2011.
“Other incentives to the companies include: air freighting of exhibits up to a maximum of 100kg free of charge, provision of display stands at the fair country, provision of interpreters where needed including arrangement of business meeting and match-making.
“In addition, the Council spearheaded the Nigeria’s participation in various trade shows in Africa, Asia, Europe and the USA in 2011.”
He said that a modest achievement was recorded by the Council in the outgoing years, in terms of on-the spot sales, signing of Memorandum of Understanding for joint ventures and export orders.
“The Council would consolidate these gains through marketing as well as product improvement in the nearest future. One of the key functions of the Council is opening of new markets for our locally produced goods in the international market.
To realize this goal, and in an effort to increase its data base on potential markets for our products, the Council initiated market surveys in seven countries, namely, Mali, Canada Algeria, Kenya ,Gabon, Namibia and Republic of Ireland.”