By Emeka Aginam
A few weeks to the planned launch of its smart devices into the Nigerian market,Huawei Technologies, a leading global information and communications technology (ICT) solutions provider has laid down the gauntlet. Having initially focused on making handsets for carriers, China’s largest phone-equipment supplier will introduce various ranges of her devices as early as next month into the Nigerian competitive Mobile handset market.
Although expectations appear high, one good thing about its entry is that there will be more smart phones, more choices for end users and more solutions for businesses with telephony problems. That, in turn, means a bigger business for handset market in the country and more competition among others brands.In this interview with Vanguard Hi-Tech, the Managing Director, Terminal, West Africa of Huawei Technologies Co. Nigeria Limited unfolded the company’s plans for the market. Excerpts:
How long have you been in the Nigerian market?
My name is Jacky Lee, the Managing Director, Terminal, West Africa of Huawei Technologies Co. Nigeria Limited. This is my third year in Nigeria. We have been here for ten years doing business with the operators.
We started manufacturing mobile phones in 2003 and we came to Nigeria in 2005. We are the biggest vendor to MTN, Etisalat, Airtel, Globacom, Visafone and Starcomms.
We have established end-to-end advantages in telecom networks, devices and cloud computing. We are committed to creating maximum value for telecom operators, enterprises and consumers by providing competitive solutions and services. Our products and solutions have been deployed in over 140 countries, serving more than one third of the world’s population
Do you have after sales support?
Yes, we have after sales supports here. We have trained engineers working in-house to take care of after sales support. We are committed to introducing our customer-satisfaction-centered service to the telecom market of Nigeria. Huawei has been recognized for its quality products, professional after-sales service, and comprehensive business support. We are offering warranty on our products in such a way no brand has done before to give authencity to the devices that we manufacture.
There are other competing brands in the market. What edge do Huawei devices have against other brands to stay in the market?
Huawei devices are crafted with precision, and offered at very affordable prices. What the rich enjoy in smart devices at high cost/ prices, same features and services are what we are taking to all and sundry at affordable prices too. All our products are innovative, and designed to meet their various needs.
What are the products to be unveiled in the open market this September?
The products to be unveiled in this market will demonstrate Huawei’s commitment to providing Nigerian consumers with innovative yet affordable devices. We will be introducing our entry level phones, feature phones, QWERTY phones, and Android smart phones, broadband modems, fixed wireless terminal, Internet Tablets, among others.
Five years down the line, what are your expansion and marketing plans?
Huawei announced the company’s intention to be one of the top three handset vendors worldwide by 2015. We will embark on a marketing campaign to create the Brand awareness that is needed to create the buzz around the brand.
Benefiting from the rising popularity of Android, we will compete with other OEMs who use the operating system. Huawei’s push into the Nigerian open market marks the company’s biggest step into the world of mobile devices in West African sub-region.
What are the plans put in place to achieve this?
That is why our products are designed to offer a solution that meets the needs of mobile phone users. We are currently in discussion with our customers and partners. We have innovative products that appeal to every market
Computer Village is the largest ICT market in the West African sub-region. Any plans to be there?
Yes. No OEM Brand can exist in Nigeria without playing the game at Computer village. Through our distributor, we will reach all mobile phone dealers not only in computer village, but Pan Nigeria. The market which has been the toast of international vendors is very important to us.
What about prices of your devices? Are you targeting specific consumers or wide range of consumers?
We are targeting all mobile phone users from entry level to mid range level and the premium level. Huawei’s vision is to enrich life through communication. The products we will be unveiling will show our commitment to providing Nigerian consumers with innovative yet affordable devices.
By leveraging our experience and expertise in the ICT sector, we help bridge the digital divide by providing opportunities to enjoy broadband services, regardless of geographic location.
Contributing to the sustainable development of the society, economy, and the environment, Huawei creates green solutions that enable customers to reduce power consumption, carbon emissions and resource costs.
Do you have plans to work with local authorities including the Standard Organization of Nigeria and National Information Development Agency of Nigeria to check influx of fake products from the grey market?
Our brand Huawei device is a Global one, well known all over the world for quality products and services. Our products are designed by seasoned Engineers who took time out to research and manufacture Huawei devices. Our brand Huawei devices respects and will continue to obey the laws and regulatory agencies in Nigeria.