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BMW takes 3 prizes in Automotive Brand Contest

By Theodore Opara

BMW has scooped up no fewer than three of the coveted awards presented by the German Design Council in the Automotive Brand Contest, the new international brand and design competition launched this year.

The winner of the “Architecture & Events” category was the SESTOSENSO light installation created in collaboration with FLOS and light designer Paul Cocksedge, while the BMW 328 Hommage won the “Concept & Study” category. The new BMW 6 Series Coupe also came away with a prize in the “Exterior” category.

With these three accolades, the German Design Council pays tribute to the outstanding level of BMW Group design. The presentation ceremony will be held on September 13, 2011 as part of the Automotive Designers’ Night during the Frankfurt International Motor Show, IAA. With its Automotive Brand Contest, the German Design Council recognises the pivotal significance of the brand and brand design as key success factors in the motor industry.

Outstanding achievements

The Automotive Brand Contest 2011 is the first competition to honour outstanding achievements in the areas of brand management, brand communications and design exclusively in the automotive sector. The focus here is on the all-round presentation of a brand that embraces all media and products. The judges evaluated submissions for a total of 15 competition categories ranging from exterior and interior to brand design and advertising campaigns. Prize-winners are automatically nominated for the Design Award of the Federal Republic of Germany, likewise run by the German Design Council.

For the 2011 Salone del Mobile, BMW and FLOS joined forces with London-based light designer Paul Cocksedge to create an installation that centres on the magical effect of light. The point of departure for his SESTOSENSO installation is the new BMW 6 Series Coupe – the first BMW to feature LED headlights as standard. Red and white conical lamps are suspended low from the ceiling; as with the headlamps of the BMW, the light source remains concealed here as well.


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