BY EMMANUEL EDUKUGHO
A platform has been provided for youths in Nigerian universities to actualise what they learnt and also have opportunity to know the real world. It has been acknowledged that our young people are innovative, hardworking but no opportunity to express themselves, especially undergraduate students excited and seeking the chance to take the country to where it rightly belongs.
Leading manufacturer of consumer goods, Unilever Nigeria Plc, continues in its commitment to develop Nigeria’s human capacity and talent potential with the launch of its University targeted competition – Ideatrophy.
Speaking at the kick-off of the competition in Lagos, Unilever Nigeria’s Managing Director noted that the company’s investment in Ideatrophy goes beyond just doing good, but actually doing good business within Nigeria’s social and economic environment.
“Driving and sustaining our business is hinged on the quality of our people, and that is why Unilever Nigeria has remained committed to discovering, uncovering and developing talent at different levels, not just for now, but also for the future,” Mabe stated as he explained the company’s rationale for Ideatrophy.
“With the Ideatrophy competition, Unilever Nigeria is going into the Universities to stimulate thinking amongst undergraduates and challenge them with real life business cases. This is with the intent that these students will develop intellectually and begin to have a view of what lies ahead after University life,” Thabo Mabe added.
The Ideatrophy competition is a national competition that calls on University undergraduates to respond to a business case presented by Unilever Nigeria. These undergraduates are to form teams of three people, and come up with an idea that will address the business case presented, which they will get the opportunity to develop.
Submitted applications will be assessed, after which six teams will participate in zonal competitions that will take place in the West, South and North zones of the country. From the six teams that participate in each zonal competition, two teams will be selected to go forward and represent their zone at the national championship in Lagos. From the six teams at the national championship, one overall winner will emerge.
Ideatrophy’s overall winner will stand the chance to visit Unilever’s global office in London or regional office in Singapore to share ideas with the multinational’s top executives. This is in addition to other prizes including iPads and laptops that will be carted away by the regional and overall winning teams.
According to Unilever Nigeria’s Human Resources Director, Mrs. Tolulope Agiri, the Ideatrophy competition is an opportunity for Unilever Nigeria to connect with a new generation of Nigerians and make a difference in the lives of the future generation.
“Unilever is about making a big difference with small actions, and that is why through Ideatrophy, we are interested in uncovering home-grown talent and ideas that are internationally competitive and will increase confidence amongst today’s youths,” Tolulope Agiri stated.
To execute the Ideatrophy competition, Unilever Nigeria is partnering with Students in Free Enterprise (SIFE), a non-governmental organisation focused on developing future business leaders, and renowned musician and music producer Lanre Dabiri (popularly known as eLDee), who will anchor the competitions.
Unilever Nigeria is part of the multi-national Unilever group, which produces personal care, home care and foods products like Close Up, Lux, Lifebuoy, OMO, Sunlight, Blue Band, Lipton, Royco and Knorr for individuals and families across the country. Unilever Nigeria is a forty-six billion naira business that employs almost 2,000 individuals and 10,000 businesses across its local operations.