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The Match:Guinness deploys GVIP to win fans loyalty

As the Nigeria/Argentine 010611 friendly match, tagged; Guinness The Match draws closer, the sponsor of the match, Guinness Nigeria, said it’s deploying the Guinness VIP marketing communication platform for consumers to play their part and demonstrate their passion for the game.

Guinness management, in related development has also announced that the first 10,000 winners of tickets to Guinness The Match friendly through its under the crown National Consumer promotion (NCP), a feat achieved through the GVIP concept which is currently running across the country.

The Guinness sponsored social interactive platform, GuinnessVIP (GVIP) which was launched to connect Guinness consumers to the best of football experience recorded a massive sign up of football fans and consumers of over 200,000 members.

Earlier, Adenike Adebola; Marketing Manager-Guinness had said: “We are quite pleased with the phenomenal growth and obvious acceptance of the Guinness VIP mobile platform within the football loving community of Guinness consumers and fans of the game, we are excited about bringing this unique experience to consumers all over the country as demonstrated by the winners and we will continue to identify create and share in the unique experiences and the growing passion for football amongst our consumers. It can only get bigger and better because Guinness is at the heart of it.

Furthermore, the company said more tickets can still be won through it’s promotion platform, Guinness VIP, to qualify, the Guinness brand has instructed consumers to continue to SMS the code under the crown of Guinness to 1759 for chances of winning and playing part in Guinness The Match on 1st June.

Guinness VIP which possesses features such as the most recent football news and updates also allows for healthy and stimulating football debates on amongst friends, football enthusiasts,fans and rival fans on a wide array of current football related topics

Guinness, owners of the Guinness VIP mobile platform have over last couple of months injected more excitement on the platform, members had an exclusive online chat with former super eagles international Victor Ikpeba.

In related development, Guinness together with Super sport, would also be launching a nationwide search for an Assistant Coach for the Super Eagles and a pitch side TV analyst to join the SuperSport match day team and bring all the action as the Super Eagles take on Argentina.

Amongst the most recent winners amongst Guinness members were Sola Jimoh, an aspiring accountant from Ilorin and Michael Adeoye a computer engineer in Ibadan Oyo state, both members were rewarded with ten thousand naira (N10, 000) airtime each.


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