Recently, Access Bank Plc ended the ‘Take The Lead’ promo, once again the bank is issuing Certificate of Exemption on Bank Charges in a promo tagged; Customer Engagement Campaign.”
The winners who emerged through a raffle draw will be free from all bank charges; 17 in number for a life time.
The charges include COT; cash link. ATM charges, cost of obtaining a cheque book, embassy enquiries, cash pick up, funds transfer, accounts maintenance charges etc.
The bank which spoke through Mr. Victor Ohalete, Team Leader, Product Management of the bank said the bank will be rewarding 30 of its customers every month for their engagement in updating their data with the bank as a result of Central Bank of Nigeria’s (CBN) directive.
According to him, “when CBN came out with the customers information update which just ended, a lot of people viewed it from different sides. But we discovered that we can actually take it further and by so doing encourage our customers to entrench such habit any time they have such changes in order to get the bank involved.”
His words, “the whole idea is that we take the contacts of our customers and their various change of status, their wedding anniversaries, their birthdays and when they change their addresses.
“We are using this mediumto tell our customers that this method is not punitive, but a way of getting to know them in order to serve them better. And to encourage the customer to do so, we decided to add this incentive to say if you update your details with the bank , you could be among the 30 winners that will be selected every month to be exempted from all bank charges.”
Continuing, he said, “Why we are doing this, is essentially to drive home the point and to further re-enforce the idea that as little as updating your details as a customer can create an avenue to get to know the customers better. And they will also be getting a certificate of exemption from all form of bank charges for the rest of their lives.”
Ohalete stated that the bank is looking at the concept as a point of contact with its customers, an opportunity to show care to them, and reach out to them to assure them that we appreciate them.
“This is a relationship we are building with the customers so every touch point we have with them, we are making a commitment in giving out something. This is driven by the bank’s core value of passion for customers.”
Further on the issuance of the certificate, the Team leader said the presentation of the certificate will be delayed a bit because of the new CBN directive on Nigerian Unified Bank Account Number (NUBAN). So we want all the information to be captured there. As soon as we migrate to NUBAN, we are going to issue the certificates, he assured.