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The new face of Austrian lace – Nigerian Fashion


With the lace being one of the most versitile trends this season, the Austrian lace, popularly called the swiss lace in Nigeria is making a huge comeback on the fashion scene. Adapting to trends and changes in the fashion industry worldwide, the Austrian lace which is regarded as traditional and old fashioned, as it is more porpular amongts the older generation Nigerians, is now being altered to suit the fashion need of the younger and more modern fashion crowd.

At the helm of this creative alteration are four renowed Nigerian designers; Ituen Basi of Ituen Basi Fashion, Folake Folarin-Coker of Tiffany Amber, Frank Osodi of House of Bunor and Godwin Mekwuye of Vivid Imagination, in corporation with the commercial section of the Austrian Embassey in Nigeria, have crafted breezy and iconic designs with the austrian lace for the upwardly mobile young fashion crowd. “We know that we have to adapt to the changes and modernization taking place among the Nigerian buyers. Lace is seen as traditional and old-fashioned, which is why we are now altering this perception by bringing these wonderful fabrics into the homes of the younger and more modern fashion crowd”, says Shanay Hubmann, Commercial Attaché of the Austrian Embassy, who is based in Lagos.

The project, called “Austrian Lace – Nigerian Fashion” aims at celebrating the mutually beneficial relationship between Austria and Nigeria as well as the long standing history of Austrian lace by preparing it for the future. The highlight of this ongoing activity is a fashion show to be held on May 14th at the Eko Hotel, with these four designers selected to participate at the show, which has already celebrated tremendous success last October in Vienna.

The fashion show, which will have intricate details such as an exclusive preview of the African Lace Exhibition held in Vienna and due to be launched at the National Museum in Lagos in June, is addressed to an exclusive crowd of industry members and experts, opinion leaders and trendsetters. “We are very excited to finally bring this show to Lagos”, says Ms. Hubmann, who is organizing the event, together with Omoyemi Akerele of Stylehouse and various members of the Nigerian fashion industry, on behalf of the Austrian Embroider’s Association. “It represents everything this history stands for: supporting the Nigerian designers, the fashion industry, as well as celebrating the continuation and evolution of a beautiful relationship.


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