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Nokia retains regional leadership as LG struggles at 7th position

Nokia N8

Even as shipments for world renowned mobile phone makers, Nokia, dropped 11% year_on_year to 19.6 million units, and its market share slipped to 33% in 4Q10 from 39% in 4Q09 in Western Europe, the giant still retains its market leadership.

This is even when its competitors LG is said to be strugging at the 7th position, according to IDC reports.

The decline according to IDC was in part due to the 22% fall in feature phones and the underperformance of the company’s smartphones, despite the good sales from its flagship product during the quarter, the new N8.

Samsung’s good smartphone performance was not enough to reverse the decline in feature phones and total shipments fell 2% from the previous year, but rose 13% sequentially. The Galaxy S was a top seller in most countries and a direct competitor to the iPhone4.

Apple kept its market share despite the 66% year_on_year growth in shipments. The iPhone4 conti

LG

nued to be a top seller for most operators in Europe, with strong support in terms of advertising and marke

tin

g campaigns.

Sony Ericsson shipments fell 15% year_on_year, despite the 3,121% growth in its Android smartphones. The phone maker shipped 2.2 million smartphones and 2 million feature phones. The X10 and X10 mini were top selling devices in most countries and operators.

RIM’s shipments increased 67% year_on_year to 3.8 million units from 2.3 million units a year ago. This growth was the result of a successful portfolio with prepaid offers and strong campaigns across major operators in Europe. The BlackBerry maker experienced growth over 200% in several countries in Western Europe and was the smartphone market leader in the U.K. in 4Q10.


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