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New investors, Zen, locates Nigeria with 6 new mobile phones

STORIES BY PRINCE OSUAGWU

Managing Director/C.E.O, BD Consult,Mr. Tola Bademosi,General Manager ,Zen Africa ,Mr Girish Sharma and Mr.Lanre Adisa,Managing Director NOAH’S ARK

Like the biblical thief in the night sage, Zen mobile crept in quietly into the high flying Nigerian mobile market at the weekend with 6 new models of mobile phones, creating a seeming revolution. The phones by their prizes seem to have come to crash the prize structure in the mobile phone market and possibly wrestle patronage from existing brands.

Although it is yet to be tested how rugged these phones could be, Zen mobile said it has studied the Nigerian mobile market so closely to find out that Nigerians could never patronise inferior products much but would be so delighted to swoop on quality products with affordable prices.

The company said that was the reason it went into research to see how it can produce phones that can give both quality, latest and innovative features and still remain affordable, which resulted in the six new brands.

The 6 Zen Mobile phones series launched include the X 381, the X410 , the X430, series; the M20, the Z66 Qwerty and the Z82 Qwerty series

For the comapany, the phones are affordable, have Quality, trend and was ready to fight for position with well known brands like Nokia, Sonny Ericsson, LG, Samsung among others.

General Manager, Zen Africa, Mr. Girish Sharma explained that Zen Mobile was in Nigeria to offer Nigerians best quality mobile phones at affordable prices.

According to him, in the last one decade since the introduction of GSM in Nigeria , Nigerians have been made to pay more for less as the cost of mobile phones are relatively too high and this is what Zen Mobile has come to address.

“Zen Mobile is here to offer Nigerians a double_edge advantage of quality Phones made with best technology which is comparable to any other leading brands in the world at unbelievably affordable prices”

Review of the phones:

The X 381 series are basic with Dual SIM, Dual Standby, 1.5” TFT LCD screen, Micro SD slot up to 2 G.B, 500 capacity phonebook memory, Music/ Video player, FM Radio, Flight Mode, Touch light, 3.5mm Jack and GPRS.

The X410 series comes with a 30 day battery backup with key features like Dual SIM, Dual Standby with 1.8” TFT LCD screen, Micro SD slot up to 4 G.B,500 phonebook memory ,camera/video, Bluetooth , Music/ Video player, Wireless FM Radio, Flight Mode, Touch light, 3.5mm Jack.

The X430, basic with camera with key features like Dual SIM, Dual Standby with 1.8” TFT LCD screen, Micro SD slot up to 4 G.B,500 phonebook memory ,camera/video, Bluetooth , Music/ Video player, Wireless FM Radio, Flight Mode, Touch light, 3.5mm Jack and GPRS.

The M20 Multimedia with key features like Dual SIM, Dual Standby with 2.2” QVGA LCD screen, Micro SD slot up to 4 G.B, 1000 phonebook memory , 1.3 MP camera/video, Bluetooth , GPRS, WAP enable, Music/ Video player, Wireless FM Radio, Flight Mode, Touch light, 3.5mm Jack and Theft Tracker.

The Z66 Qwerty with key features like Dual SIM, Dual Standby with 2.2” TFT LCD screen, Qwerty keypad, Micro SD slot up to 4 G.B, 500 phonebook memory, camera/video, Bluetooth , GPRS, WAP enable, Music/ Video player, FM Radio, Flight Mode and 3.5mm Jack.

Z82 Qwerty with TV with key features like Dual SIM, Dual Standby with 2.4” QVGA LCD screen, Qwerty keypad, multi colour jog ball, Micro SD slot up to 4 G.B, 1000 phonebook memory, 2.0 MP camera/video, Bluetooth, GPRS, WAP enable, JAVA, Music/ Video player, FM Radio, Flight Mode, motion sensor, 3.5mm Jack Analog TV, Theft Tracker, Face book, Twitter, Nimbus, Messenger, Caller picture and Azaan Alarm.

Phone unique advantages:

Part of the unique advantages of the phones, according to Sharma, included that all the 6 series offer dual SIM facility, 15 month warranty as well as unparallel battery span with the X410 series having a 30 days battery backup.

Zen Mobile already boasts of 10 Services centres fully stocked with spare parts and manned by qualified and well trained technicians spread across the country for a start with a plan to have more.

 


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